What is Heartware Stories?
A Story In Every Neighborhood
At Ace, we exist to help others. We tell our stories of helpful in this mini documentary series.
Our Latest Stories
The Crash At Closing
What began as an ordinary day quickly turned into a life-threatening emergency when a vehicle crashed through an Ace Hardware store in Redwood City, California, igniting a fire that threatened employees, customers, and the building itself.
Head On A Swivel
The heart of a community is often found in the people who dedicate their lives to serving it. For years, Dave Jasso was one of those people. As the owner and operator of Cantonment Ace, alongside his wife Amy, Dave built more than a business. He built a trusted gathering place rooted in generosity, compassion, and genuine connection.
The Neighborhood
For the team at Hoodsport Ace Hardware in Washington, supporting the community means being there for the big events that affect everyone. It also means being there for smaller events that might only impact a few of their neighbors. Either way, caring for others ispart of the job, every day.
Rescue At Closing Time
It's impossible to know when the opportunity to help save a life might present itself. For Adam and John, employees at Crete Ace Hardware in Crete, Illinois, their opportunity came at closing time on a cold winter evening in February.
Helene's Aftermath
When Hurricane Helene made landfall in late September of 2024, it caused catastrophic damage across the Southeastern United States. Communities like Bakersville, North Carolina, experienced heavy wind, rains, and flooding. Businesses like Ledger Ace Hardware stepped up to help those in need.
The Flag Man
It's important to remember veterans and the service they gave to our country. For Jim Keown "The Flag Man" of Bowling Green, Kentucky, honoring veterans has become a routine that involves walking great distances with a U.S. Flag on his shoulder.
Have a story for us?
Submit a story idea with #HeartwareStories to be considered for a future Heartware Story. Follow us on Instagram to watch the journey and get behind the scenes moments.
Frequently Asked Questions
What are Heartware Stories?
At Ace Hardware we believe everyone has a story to tell. These are acts of amazing moments, where an individual or a community bonds over shared strength and determination. These stories happen in big cities and small towns across America. Each and every day. Even in hardware stores.
How are Heartware Stories selected?
Heartware Stories are reviewed and selected by a team at Ace Hardware's Corporate office. We discover Heartware stories a number of ways – from hearing about them from our customers directly as well as through social media, local news coverage and Ace's corporate field staff.
How can I submit a Heartware Story?
We'd love to hear a story to consider for a future Heartware Story. If you have a story you want to share please include a short description, name of the store, name of the city/state and names of individuals involved. You can submit a story in 2 ways; Tagging us on Facebook, Twitter or Instagram using #HeartwareStories, or sending us a letter to 2915 Jorie Blvd, Oak Brook IL 60523 Attention: Consumer Marketing Department.
Are Ace’s individually owned?
Ace Hardware has over 5,000 stores around the world with the majority of those stores independently owned and operated by local entrepreneurs.
#HeartwareStories
Helpful Moments Happening Now
Use #HeartwareStories to show us amazing ways your local Ace is helping the community.
Hagan Ace Hardware
Hagan Ace Hardware
After our Hagan Ace Headquarters — home for over 45 years — was lost in a fire this May, the support from our community has been incredible. One bright spot: George, who thought he'd lost his trusted Leatherman tool from 1985, got it back after it was found in the rubble and restored for his 46th work anniversary. A small reminder that even after loss, we rebuild stronger.
